Netflix, the famous video streaming service company, is considering Netflix getting into the gaming industry. According to reports, the company is looking to recruit an executive to lead its video game division and has approached many gaming executives in the last month.
We don’t know if the company can produce its own video games or license them from third-party publishers because the plans are still in the early stages. It may also be a combination of these two approaches. Apple Arcade-like features were discussed by the company.
In “Black Mirror: Bandersnatch” and “You vs. Wild,” Netflix experimented with interactive programming by allowing viewers to choose what the characters do. Games based on the famous web series “Stranger Things” and “La casa de Papel (Money Heist)” were also produced by the company.
By 2023, the video game industry is estimated to be worth more than $200 billion.
Netflix executives see Fortnite as a big competitor, so it’s understandable that they’re looking for ways to counteract it. It’s also gone all-in on videogame adaptations, with shows including Castlevania, Dota: Dragon’s Blood, and Detention on the way, as well as animated versions of Resident Evil, Tomb Raider, League of Legends, Magic: The Gathering, and Dragon’s Dogma on the way, as well as a live-action Assassin’s Creed sequence.
Netflix’s getting into the gaming Industry: The roadmap
Before Netflix getting into gaming industry, it has yet to determine if it will produce games in-house or through a third-party publisher. However, the company has confirmed that no advertisements would be included in the games. Netflix has made its intention to add more of its content to the video game industry very public, even hosting a panel discussion on the subject at E3 2019. Netflix has yet to announce if it will enter the gaming market, but if it does, it will copy other tech giants like Google, whose Stadia service failed to launch in 2019.
According to surveys, Netflix is attempting to break into the video game market, something that few companies have done in recent years. There is little space for error if you want a piece of the $170 billion global gambling market, particularly if the business ends up in long-term debt. Netflix may develop a full-fledged gaming division, according to reports that the company has met with executives from the gaming industry. Netflix is reportedly reaching out to industry veterans to direct the company’s expansion into video games, according to reports. It was unclear at the time what Netflix’s industry plan was.
Netflix is reportedly looking for veterans of the video game industry to enter the streaming service and learn about the industry. Netflix plans to recruit executives to oversee its expansion into the video game industry, according to The Details. Until releasing Netflix in January 2019, chief financial officer Spencer Neumann spent time with video game producer Activision Blizzard.
It’s may so happen that Netflix wants to recruit seasoned executives to help it advance its video game venture. The streaming behemoth is officially searching for new recruits to spearhead new video game initiatives. Although there does not appear to be an official job listing for the position, Sony has advertised its hunt for new mobile developers, according to the article, several gaming executives have been offered possible positions at Netflix.
Netflix as a streaming service v/s A gaming service
Netflix’s film experience is now gamified. Netflix’s best implementation of gamification is Black Mirror: Bandersnatch, which tracks first-time guests and reruns. The Netflix film experience, similar to Goosebumps novels, introduces a whole new way of active watching in the form of a self-chosen adventure movie.
Stranger Things, a popular Netflix series, is licensed to video game developers by the streaming giant. In the company’s most recent profit alert in April, the co-chief executive stated that the streaming service is doing fundamental things in the gaming industry. The business is making games based on shows about money robbery, such as Stranger Things and “La Casa de Papel”.
In the US this industry was estimated to be worth about 65 billion dollars. However, there is competition in this market. Apple, Google, and Facebook are now putting forward their best efforts. Netflix would not have an easy time.
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